February and Valentine’s Day are excellent occasions to remind shoppers to guard family members by correct life insurance coverage planning. It’s the final word reward of affection.

It’s time to speak about life insurance coverage

Beginning the dialog about life insurance coverage will be the toughest half. Use present occasions to start out the dialogue about life insurance coverage. A survey from Life Occurs and LIMRA discovered that 31% of People say “COVID-19 has made it extra probably they are going to buy life insurance coverage inside the subsequent 12 months.” You’ll be able to assist your shoppers begin these conversations with instructional content material supplied by Life Occurs, a non-profit group devoted to serving to educate customers concerning the significance of life insurance coverage. They provide useful info like this weblog submit: Three Methods to Begin a Dialog About Life Insurance coverage with Your Household. Life Occurs and lots of within the life insurance coverage trade additionally promote the entire month of February as #InsureYourLove Month.

Sharing helpful content material together with your shoppers along with your common communication efforts can assist you join with them. By you beginning the dialog about life insurance coverage it could actually assist give them the boldness to speak about it with their family members.

Remind shoppers that it’s a good time to assessment protection

The Nationwide Affiliation of Insurance coverage Commissioners (NAIC) suggests that customers yearly think about a life insurance coverage coverage assessment to find out if the protection of their coverage remains to be applicable for his or her conditions. Along with an annual coverage assessment, customers ought to revisit life insurance coverage insurance policies after any main life occasion like a wedding, delivery, divorce, or demise.

Assist your shoppers assessment their wants. A fast e-mail or name to examine in on their household, well being, marital and housing standing can assist begin a life insurance coverage coverage change dialog.

Have shoppers assessment their beneficiaries

Encourage your shoppers to assessment their life insurance coverage beneficiaries and talk this reward of affection to them. Hundreds of thousands of {dollars} in life insurance coverage advantages go unclaimed as a result of beneficiaries are unaware of the protection or don’t have primary details about the insurance policies.

Purchasers must let their chosen beneficiaries know of the coverage, how a lot it’s for, and the place they’ll discover the main points within the occasion of the consumer’s demise. You too can use this time to additionally make sure that all of the beneficiary’s info is correct and up-to-date.

A life insurance coverage coverage is also known as a present of affection, so through the Valentine season, it is smart to encourage prospects and shoppers to point out their love with the safety of life insurance coverage. Defending their future lasts for much longer than chocolate or flowers.

Contact your ExamOne consultant to learn how we can assist you shield extra households with life insurance coverage throughout February and all yr lengthy.


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