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By Bob Marshall, co-founder and CEO, Whisker Labs
The insurance coverage trade’s shift from assessing and pricing dangers to predicting and stopping losses – thereby enhancing insurance coverage availability and affordability – is properly underway. Even an informal take a look at the commerce press reveals insurers adopting applied sciences and data-driven methods that assist companies, households, and communities enhance their danger profiles.
This data-driven motion does greater than merely comprise insurance coverage prices – it’s driving improved buyer engagement, affinity, and retention and creating alternatives past the transactional. Knowledge readability is essential for all stakeholders, from insurers to first responders utilities, policymakers and – most necessary – owners. Correct knowledge allows proactive measures that may stop fires from taking place.
We’re seeing this with our insurance coverage IoT providing, Ting. Ting prevents residence fires by figuring out distinctive alerts generated by tiny electrical arcs, the precursors to imminent hearth dangers. These alerts are extremely small however are clearly seen to Ting’s superior detection know-how. Ting has been discovered to forestall 80 % of residence electrical fires – and, past its means to foretell and forestall, we’ve discovered that Ting holds even higher significance for organizations that need to carry higher readability and worth to their present knowledge ecosystems.
Over the previous few years, we’ve constructed the world’s most educated electrical hearth prevention workforce, which has been instrumental within the evolution of Ting’s machine studying and AI. Our Fireplace Security Staff has discovered that present electrical hearth knowledge, whereas useful and directional, wants higher accuracy and completeness. This isn’t because of a scarcity of care. We’re speaking about an exceptionally laborious drawback – codifying fires after the actual fact. It’s at this essential level the place knowledge from IoT units like Ting turns into indispensable.
Greater than 50 % of insurance coverage claims for hearth are sometimes coded within the “unknown/underdetermined” class. Of those, hearth chiefs and forensic hearth engineers recommend greater than half are doubtless electrical-related, however lack of sources stop them from figuring out precise causation past an affordable doubt, in order that they merely default to “unknown.” Ting knowledge continues to doc necessary and first of its variety findings across the origin {of electrical} fires.
Our ‘why’ behind predict and forestall
A horrific loss from {an electrical} hearth in my household prompted the query: “Why can’t faults be recognized properly earlier than they’ll evolve into a fireplace?”

Electrical energy is without doubt one of the most harmful forces in nature, but one in every of our most important sources; our rising reliance poses growing dangers to properties, companies, and communities. Current U.S. Fireplace Administration knowledge reveals a sobering development. The ten years from 2012 via 2021 noticed diminished cooking, smoking, and heating fires; nevertheless, in stark distinction, electrical fires noticed an 11 % improve over that very same interval. Fireplace ignitions with an undetermined trigger elevated equally by 11 %.
Our pursuit to handle these developments has introduced us and our insurance coverage companions right here: Practically 400,000 home-years of knowledge, 6,000 remediated hazards; an insurance-forward IoT and telematics platform with full turnkey supply; and most notably, a whole bunch of 1000’s of consumers thrilled that their insurance coverage firm is doing extra for them than reactively paying claims.
Past the house’s partitions
However Ting’s worth will not be restricted to inside the house. Whereas each Ting sensor is monitoring every residence’s electrical exercise to assist predict and forestall fires, collectively the Ting community is aggregating knowledge from throughout the broader utility grid. Particularly, it will possibly assist predict and forestall faults on the grid, enabling operators to proactively tackle dangers that may in any other case result in catastrophic, loss-generating occasions like wildfires.

Knowledge drives insights
On condition that many electrical-related fires are coded not as electrical however as “unknown” in hearth incident databases, we’ve discovered that evaluating “prevented fires” to claims after a fireplace should think about a broader set of fireside claims throughout a ebook of enterprise, not simply these with a secondary explanation for “electrical.” All unknown fires and any declare that would even be electrical-related must be included within the broader set of claims. Excluding claims that may moderately and precisely be eliminated — reminiscent of arson, lightning, earthquakes, and wildfire-related residence fires — the info reveals a one-third discount within the broader class of fires throughout the “Ting cohort” versus the “non-Ting cohort.” This ends in a robust ROI for insurers.
Past prevention metrics, we’ve discovered lots, and Ting continues to study day by day and supply statistically vital actuarial impacts. With totally documented and mitigated hazards recognized in 1 in 68 properties, the circumstances – or “saves” – are documented intimately in a peer-reviewed whitepaper, the newest model revealed on June 1, 2023. By design, every recognized and remediated hazard is rigorously reported via a extremely standardized course of to make sure high-quality, constant knowledge.
Upon analyzing this statistically vital knowledge, a recurring theme surfaced: The longstanding notion of {the electrical} hearth drawback requires new considering. Under, I spotlight three shocking, goal observations revealed by Ting knowledge that help this notion:

- There’s a frequent false impression {that electrical} fires are largely because of older residence wiring infrastructure. But, we’ve discovered that fifty % of residence electrical hearth hazards stem from failing or faulty units and home equipment, with the opposite half attributed to residence wiring and retailers. This discovering is mirrored within the chart under, breaking down the situation and kinds of residence electrical hearth hazards, with a breakout of these stemming from units and home equipment.
- What could seem extra shocking is that the electrical utility grid is usually a vital hearth danger issue inside the house – not only a group hearth danger. Practically 50 % of all hazard circumstances hint again to a root trigger exterior the home within the type of a grid gear fault. These faults lead to harmful energy coming into the house. These circumstances endanger a house and its occupants and might trigger a shock hazard, harm gear, and delicate electronics, and worse, ignite a fireplace. Utility restore crews usually share {that a} hazard impacted a number of properties within the quick space, not simply the house protected by Ting.
- One final discovering that runs counter to traditional enthusiastic about electrical hearth danger comes within the type of a home-age “bias.” Logically, most of us assume the older the house, the upper the chance. Generally, this holds when contemplating the consequences of age and use on present wiring infrastructure – all different issues being equal. Nevertheless, this assumption falls aside when contemplating all different elements, reminiscent of supplies, construct high quality, and the requirements and codes at the moment. In truth, with the prevention knowledge that flows in every day from our Fireplace Security Staff, we’ve constructed predictive fashions for residence hearth danger; early indications are that these fashions are demonstrating ability and can result in a greater, extra knowledgeable view of danger – and naturally – even higher prevention.
I’m amazed at how our preliminary goal stopping residential fires has advanced to tackle such a broad scope. New knowledge spawns new considering and new alternatives. Goal knowledge is important to validating the efficacy of any initiative looking for to forestall losses. Predicting and stopping fires is within the curiosity of all – particularly owners and their households.
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